• Manager - Account Management - CLG

    Job Locations US-CA-Culver City
    Requisition ID
    19-12365
    Division
    Marketing Partnerships
    Functional Area
    Marketing Partnerships
  • Overview

    The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; and The Chicago Theatre.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams –  the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG’s NBA 2K League franchise.  In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces New England’s preeminent Boston Calling Music Festival.  Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and Vandal.  More information is available at www.themadisonsquaregardencompany.com

    Role Summary

    The core responsibilities include managing all planning, execution, measurement and evaluation of existing partner marketing platforms for CLG. The portfolio features blue chip brands such as Pepsi, OMEN by HP, Squarespace, FedEx, Spectrum, Newegg, and others. The Manager will also occasionally assist with entertainment account management activities at The Forum.


    The Manager will be responsible for assisting in the management of all CLG partner accounts, ranging from the larger corporate marketing partnerships at CLG to smaller partners. The Manager will assist on mid-to-large level company accounts, while working as part of a team in the direct management of smaller partner accounts.

    Core responsibilities will include: account activation, delivery of contractual assets, and relationship management. For account activation, the Manager will assist in the delivery of marketing programs, events, experiences, and/or hospitality. The Manager will track the scheduling, performance, and budget for contractual assets and utilize corresponding tools to ensure delivery in a strategic and mutually beneficial manner. For client relationship management, the Manager will ensure that clients in his/her realm are engaged, communicated to, provided with performance recap summaries, and satisfied with their relationship with CLG.

    Specific Functions/Activities Summary

    • Assist in the progress of partner marketing initiatives and execution of assets; lead day-to-day execution on small accounts and support leadership on larger accounts; work closely with all departments at CLG/MSG to produce, schedule, and monitor contractual asset delivery.
    • Assist leadership in the development of evaluation materials for assigned accounts by obtaining and inputting performance metrics to achieve renewals and drive upsells. This includes tracking/reporting assets throughout the year and creating recap summary presentations.
    • Manage account fulfillment budgets, pro player requests, content requests, and additional internal approval processes related to sponsorship business.
    • Assist direct and non-direct supervisors in Account Management in the measurement of key drivers of success for each account, including account Return on Objectives (ROO), marketing support, upsells, and renewals
    • Lead sponsorship activation on-site at CLG-run live events (e.g., viewing parties, tailgates, fan-fests)
    • Join and lead weekly/bi-weekly calls with key partner accounts
    • Work closely with CLG Marketing to find points of integration for CLG partners across content, social, and digital campaigns

     

    Qualifications

     

    • 4+ years of strategic consulting or account management experience; particularly in sports, esports, or entertainment sector
    • Extensive knowledge of and passion for the esports landscape (teams, leagues, tournaments, publishers, media) as well as marketing and advertising industries
    • Technical proficiency in MS Office (Excel, Word, PPT etc.) and familiarity with new consumer technologies (social networks, etc.)
    • Experience developing new business and/or mining existing clients for incremental revenue
    • Experience in project management from a leadership role in both conceptualizing plan and execution
    • Knowledge of strategic marketing solutions and the ability to research and analyze a sponsor’s objectives coupled against our properties and their brand image

    Education

    Four-year degree education or an equivalent combination of education and experience is preferred

    EEO Statement

    At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

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