Director of New Business Development

US-NY-New York
Requisition ID
17-7832
Division
Marketing Partnerships
Functional Area
Marketing Partnerships

Overview

The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming.  In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal.  More information is available at www.themadisonsquaregardencompany.com

EEO Statement

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

Responsibilities

The Director, New Business Development, MSG Media is responsible for maximizing sales of all MSG Media assets. He/She will focus heavily on growing revenue in all our professional teams product as well as the corresponding support programming and MSG original shows. List will be determined in large part by the development of accounts not currently advertising on MSG, which will include client direct business as well as accounts handled by advertising agencies.

 

The Director, New Business Development will focus on all emerging categories and develop customized strategies that enhance the value of a MSG partnership. He/She will utilize all available tools to closely monitor the marketplace, including competitive station/network monitors, trade journals and independent sales research data. It will be our expectation that through these consistent efforts, we will emerge as market leaders in the development of new business opportunities. 

 

He/she will work closely with MSG’s research and marketing solutions team to develop custom presentations and opportunities for new clients, utilizing MSG Media’s full breadth of live game, original and digital sellable assets. He/she must also be a superior sales executive, project manager and be able to effectively gain the support of groups across MSG Media and the larger MSG organization including MSG Sports and MSG Entertainment.

 

This person must have demonstrated experience and success working within a sales team and will aid in implementing the larger media sales strategy as stated by upper management to establish the premiere media sales force in the country and overachieve budgetary goals.

Qualifications

  1. Sales Management Skills
  2. Strong sales/closing skills
  3. Strong leadership skills
  4. Works well with a broad cross section of functional teams
  5. Is goal oriented and can inspire others to achieve goals
  6. Ability to develop strong relationships internally and externally
  7. Strong communication skills both verbal and written
  8. Uses metrics and research to support sales process, as needed
  9. Can close business (i.e. renewals and new business)
  10. Highly energetic, driven and self-motivated
  11. Thrives in a high pressure sales environment

 

 

  1. Technical/Functional Competencies
  2. Knowledge of inventory and reporting systems
  3. Strong negotiating skills
  4. Strong analytical skills
  5. Industry knowledge and relationships
  6. 3 - 5 years of advertising sales experience
  7. Extensive knowledge of the marketing and advertising industries with a particular focus on the sports and entertainment industry
  8. Ability to build a deep rolodex
  9. Successful track developing new business

Education

Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

Educational requirements may differ from job to job based on the role.

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