Director, Marketing and Content, CLG (Counter Logic Gaming)

US-CA-Inglewood
Requisition ID
17-8285
Division
Sports
Functional Area
Marketing

Overview

This postion is a part of the Counter Logic Gaming Organization (CLG ESPORTS LLC). Counter Logic Gaming (CLG) is a premier North American esports organization known for its passionate fan base and winning culture. Founded originally in 2010 as a League of Legends team by George Georgallidis, it’s now one of the largest esports organizations in the world. This role will be located in Los Angeles, CA.

 

The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming.  In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal.  More information is available at www.themadisonsquaregardencompany.com

EEO Statement

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

Responsibilities

The Director of Marketing and Content is responsible for the digital strategy and day to day management of marketing and content plans for the entire Counter Logic Gaming Esports organization. This position will be responsible for managing the development of content, short- and long-term project timelines, and advertising and marketing budgets.

  

  • Determine marketing strategy and programming across all digital content and social media channels to develop innovative ways to attract new fans and enhance their experiences.
  • Execute campaigns across content and social channels working with the rest of organization to ensure campaign execution delivers on business needs and to deliver assets flawlessly and on time.
  • Oversee the creation and maintenance of CLG original content and multimedia strategy across all CLG channels, including the team website, Facebook, Twitter, Instagram, Twitch, YouTube, and other platforms.
  • Ensure all content and social media efforts are in line with brand, voice, and company objectives, as well as optimized for search and fan engagement.
  • Develop creative briefs and inspire and manage creative staff (or agencies where relevant) to deliver on briefs, including photos, videos and email content.
  • Develop and maintain a content calendar which tracks efforts across the company, while ensuring delivery on time and on budget.
  • Create systems and processes to streamline content creation, as well as the distribution and maintenance of content and the channels the content lives on.
  • Manage team of video/photo producers and editors, social media and marketing professionals, and graphic/creative designers.
  • Gather and assess data to gauge content and social media effectiveness, and pivot strategy/efforts where necessary to achieve optimal results. This includes the execution of competitive audits to understands emerging trends in digital content and social media.
  • Partner with MSG to develop, market, launch live CLG events at MSG venues (e.g., CLG Fan Fest).

Qualifications

  • 5+ years of marketing experience inclusive of brand strategy and campaign development across digital platforms.
  • Strong understanding of digital strategy and proven ability to execute campaigns across social and online.
  • Excellent project management, strategic thinking, and communication skills.
  • Knowledge and passion of esports and gaming.
  • Ability to articulate and execute against strategic vision.
  • Proven track record of managing projects on-time and on budget in a fast-paced environment.
  • Proven ability to work/collaborate across multiple departments towards a common goal.
  • Ability to translate campaign results into actionable insights and optimization.
  • Familiarity with digital production tools (CQ5 Content Management System, Adobe Marketing Cloud/Omniture Analytics, HTML and CSS).
  • Proven track record of being nimble and a strong team player.
  • Ability to excel in a startup environment by driving system thinking and data informed analysis.

Education

Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

Educational requirements may differ from job to job based on the role.

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