The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com
The VP Digital Media is responsible for working in conjunction with the Communications Departments’ various PR groups – for the Knicks, Rangers, Entertainment, Productions, Sports Business and Sports Properties -- on the development of strategic communications plans that build and protect MSG’s image. The VP is responsible for creating the listening tools that enable the Company to proactively monitor online conversations and sentiment related to PR/Communications across all digital platforms including social media outlets, blogs, media (press) websites, etc. The VP will work closely with the various PR contacts to use that data to help develop the department’s digital and content strategies.
The VP Digital Media will develop strategic recommendations on proactive content/messaging, as well as how the Company responds to issues (either negative or misinformation), with specific direction on the Company’s target audiences, what social platforms work best, third-party involvement (influencers, etc.), and determine the need for other tools (paid, etc.).
As part of this position, the VP Digital Media will also be responsible for overseeing the Communications Department’s clips efforts to ensure comprehensive monitoring, accuracy in coverage, prompt delivery and, ultimately, the creation of a formalized planned for how we measure how the Company is covered. In addition, the VP will be tasked with managing the MSG Company blog, which includes the creation of both proactive and reactive content, as well as publishing and oversight of the MSG Company social platforms.
This person will bridge the gap between insights, content, strategy, and planning and will add value through careful monitoring and knowledge of the usefulness and success of these channels. We’re seeking a thinker and a doer who is able to be hands-on with day-to-day operations while keeping an eye on the larger strategic vision, and a leader who can mentor colleagues and navigate the changing digital ecosystem. Successful applicants will have a demonstrated track record of developing successful strategies with measurable results.