• Coordinator Integrated Media

    Job Locations US-NY-New York
    Requisition ID
    18-8967
    Division
    Marketing
    Functional Area
    Marketing
  • Overview

    The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming.  In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal.  More information is available at www.themadisonsquaregardencompany.com

     

    The Coordinator Integrated Media is responsible, under the direction of the VP Integrated Media Strategy, for assisting in the creation and implementation of best-in-class integrated media plans across paid, earned, owned, and shared connection points. He/She will do this by understanding and utilizing marketing mix learning, consumer insights, communication strategy and thinking, data driven analysis, and industry and marketplace knowledge.

     

    This position will work across all MSG brands, including Radio City Christmas Spectacular and other holiday productions, Rockettes New York Spectacular, Bookings, New York Rangers, New York Knicks, New York Liberty, Westchester Knicks, and any other sports or entertainment marketing priority.

     

    The individual will work closely with Partner Promotions, Marketing Assets & Synergy, Consumer Insights and Analytics, and Brand Marketing teams.

    EEO Statement

    At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.

    Responsibilities

    • Aid in devising strategies and recommendations for media plans across traditional and digital channels.
    • Assist in the development of media plans based on up-to-date knowledge of market and consumer information.
    • Coordinate day-to-day deliverables liaising with key internal stakeholders and external agency partners.
    • Support reporting on media metrics for media planning, buying, and evaluation.
    • Assist in maintaining flowcharts/plans and developing media delivery analysis.
    • Assist in trafficking, tracking and reporting of media campaigns.
    • Assist in maintaining budget updates and spreadsheets.
    • Support media expense tracking liaising between brands, agencies/vendors, and the Finance dept.
    • Participate in weekly status meetings with brands and agencies.
    • Research and maintain record of trends, innovations, and changes that affect media buying.

    Qualifications

    • Bachelor’s Degree
    • Relevant internships/work experience, ideally in media or marketing
    • Strong verbal, written, and presentation skills.
    • Strong organizational skills.
    • Strong math and analytical skills.
    • Able to work in a fast-paced, deadline oriented environment.
    • Ability to work independently on projects.
    • Self-starter that demonstrates initiative.
    • Computer skills required: Outlook, Excel, Word, PowerPoint

    Education

    Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

    Educational requirements may differ from job to job based on the role.

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