The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com
The Coordinator Integrated Media is responsible, under the direction of the VP Integrated Media Strategy, for assisting in the creation and implementation of best-in-class integrated media plans across paid, earned, owned, and shared connection points. He/She will do this by understanding and utilizing marketing mix learning, consumer insights, communication strategy and thinking, data driven analysis, and industry and marketplace knowledge.
This position will work across all MSG brands, including Radio City Christmas Spectacular and other holiday productions, Rockettes New York Spectacular, Bookings, New York Rangers, New York Knicks, New York Liberty, Westchester Knicks, and any other sports or entertainment marketing priority.
The individual will work closely with Partner Promotions, Marketing Assets & Synergy, Consumer Insights and Analytics, and Brand Marketing teams.