The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features popular original entertainment productions -- the Christmas Spectacular and New York Spectacular – both starring the Radio City Rockettes, and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com
The VP, Sales Operations & Analytics will provide overall leadership, management, and strategic direction for the Ticket Operations, CRM & Sales Process, Pricing, and Data Analytics functions supporting all hospitality sales. Under the direction of the EVP, Ticketing, Suites and Premium Hospitality, this role will partner with the sales/service teams to standardize reporting, drive development of key insights and provide consultation for data-driven decision making to support organizational growth strategies.
This role will oversee development of ticketing and sales technologies, infrastructure support and data acquisition strategies in collaboration with MSG IT to streamline data sources and provide more accessible, actionable data to business users.
The VP will lead the optimization of ticket operations resources; including the evolving digitization of the ticketed experience; efficient delivery of seasonal manifests, invoicing processes, and renewal/upgrade/new sales launches; and the training of sales/service staff on Archtics and related Ticketmaster tools.
This position will also oversee the management of MSG’s CRM system in support of ticket/club and premium hospitality-related sales, service/retention campaigns and upsell/cross-sell efforts, and develop strategies to maximize platform adoption and deliver campaign-specific insights to optimize go-forward sales/service efforts. In addition, the VP will partner with IT to lead the evaluation, acquisition and implementation of other technology and data to support department sales efforts.
Finally, the VP will oversee all departmental pricing functions in support of Company business objectives, as directed by the EVP and in consultation with the VP, Ticket Sales Strategy and all applicable sales and service leaders within the department.