• Social Media Manager - New York Knicks

    Job Locations US-NY-New York
    Requisition ID
    Functional Area
  • Overview

    The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences.  The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams –  the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, MSG’s NBA 2K League franchise.  In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces New England’s preeminent Boston Calling Music Festival.  Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, Beauty & Essex and Vandal.  More information is available at www.themadisonsquaregardencompany.com

    Role Summary

    The Digital Content Manager will support the Knicks Digital Marketing team with a specific focus on digital content and social platforms across Knicks and Knicks Gaming. As such, this role supports content creation and implementation for both Knicks and Knicks Gaming social & digital channels and includes live coverage of all Knicks games and events related to the business.

    This position reports to the Knicks Digital Marketing Lead and responsibilities include executing the overall digital strategy in partnership with the Marketing/Brand leads; maintaining and updating the editorial calendars for the above brands; providing weekly/monthly calendars for team’s review in advance of publishing; for creating compelling content opportunities/stories; and working with the creative team on execution to meet goals for engagement, ticket sales and partnerships. The full brand digital eco-system includes: Instagram/Instagram Live, Facebook/Facebook Live, Twitter, Snapchat, YouTube, Google, Weibo.

    At the core, this candidate is a creator, has a deep passion for storytelling with a sports lens, always looking for what is new in the marketplace and how we can continue to push ourselves to be best in class. Knowledge of basketball and the Knicks is a key requirement.

    Specific Functions/Activities Summary

    Editorial Calendar Management:

    This person will own the management of day-to-day editorial calendar including scheduling of posts, management of media/content, and tagging content for digital analytics across Knicks and Knicks Gaming social channels. Publishing includes an always-on presence during all Knicks games & events in addition to off days.


    Content Development:

    This person will be responsible for content creation spanning team coverage, marketing partnerships, ticketing, merchandise, and community programs. Works with Digital Marketing Lead on content creation across all platforms, including an adept ability to copywrite, proactively identify content opportunities, create reactionary content, and synergize our brand with trending moments and pop culture elements in real time. Additionally, this person will collaborate with design and video departments to create engaging social assets.



    Innovation and Industry Expertise:

    Identifies industry best practices and innovations with an ability to translate them to actionable learnings and opportunities. The ideal candidate is well-versed in social media, emerging technology, industry innovation, and the latest trends. Passion about and knowledge of the topics that intersect with basketball — music, pop culture, fashion, sneakers—are a must.



    Digital Reporting & Actionable Insights:

    This person will also be responsible for weekly digital reporting across social channels, working closely with the Marketing Strategy Lead to translate content performance into insights.



    Brand Stewardship:

    Significant knowledge of basketball and the Knicks is a requirement. 3-5 years working in the sports industry is ideal.


    • Significant knowledgeable of the NBA landscape and Knicks team, including performance and stats, industry trends, basketball culture and fan engagement with the NBA and its athletes
    • Experience working in social media and digital content. Fully proficient in social media platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Spotify and emerging platforms
    • Ability to navigate and prioritize in very sensitive, high paced environments – including collaborating with various departments to push work forward
    • Proficient in MS Office, Adobe Creative Suite, Digital/Social software.
    • Creative agency experience is preferred


    Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

    Educational requirements may differ from job to job based on the role.

    EEO Statement

    At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.


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